PERSONAL LIFE

Brandon Siri was born and raised in Reno, and is a 4th generation Reno resident who attended local elementary, middle, and high schools in addition to graduating from the University of Nevada, Reno. He is married and has two young children.   It is needless to say that Siri has a passion for Reno, a very creative imagination, and outgoing personality.  Siri has always been a filmmaker and fan of the arts.  He is an avid skier, hiker, homebrewer, and camper.

Today, Siri is a local businessman who specializes in marketing, which uses facts, metrics and ingenuity to make decisions to strategically grow businesses.  He began his career while in college (at UNR) doing higher education marketing working for Apple Computers during the dawn of the iPod.  Siri has professional leadership experience in many industries including: data centers and technology, insurance, safety equipment manufacturing, hydration solutions, and hospitality and gaming.  Siri has years of proven leadership overseeing his employees and helping them to grow professionally.  

Siri did not always aspire to get into politics, but when the need arose he decided it was time to get into public service.  Siri has been a vocal critic of the city’s failed re-branding and revitalization attempts over the years.

In my family, we have a history of both public service and business ownership in Nevada. My great uncle was Bob Broadbent, who served in several political offices in Nevada, including city council seats in both Ely and Boulder City, as well as the Department of Interior's Water and Power Resources Services in Washington.   He also famously oversaw and ran the McCarran International Airport in Las Vegas.   My grandfather, George L. Siri Jr., was also a founder and owner of Welsch's bakery, which once sat where the Eldorado Hotel Casino is today.  He was also a founder and owner of long-time local meat company, Ponderosa Meats. Today, my father owns Sierra Development Company, which operates two companies in downtown Reno.