BETTER VISION AND MISSION
Read Reno's current VISION and MISSION under the current leadership and city council:
VISION: We are a vibrant university town known for our outdoor activities, special events, arts and culture and innovative industries.
MISSION: Creating a community that people are proud to call home."
Firstly, I am UNR Alumni and love that university. BUT "university town" does not, nor will it ever, describe Reno as a whole. I do not believe that the authors of those truly 'get' Reno.
Here is how I would revise the city's Mission and Vision:
BELIEVE ANYTHING IS POSSIBLE IN RENO
VISION: We are a multi-cultural innovative city with a thriving tourism industry, perfect for businesses and families, thanks in part to our access to outdoor activities, specials events, and world-class higher education institutions.
MISSION: Create a beautiful community that offers affordable housing, economic development, and strong infrastructure